What is Inbound Marketing and what are its advantages?

If you still do not use Inbound Marketing for your strategies, surely, and at least you have heard this term. But then what is Inbound Marketing? And does it really have as many advantages as everyone says? Keep reading and find out with us.

What is Inbound Marketing?

Inbound Marketing

Main characteristics and elements will be:

  • The possibility that potential customers find your offer through valuable content and different channels. Ranging from search engines, social media, and even blogs.
  • The creation of useful and personalized content. Through the identification or creation of Buyer Personas profiles. And even, targeted engagement campaigns.
  • Formation through a combination of marketing and advertising techniques whose purpose will be to “accompany” the user through the Buyer’s Journey.
  • Follow-up of a non-intrusive and always friendly methodology.

In addition, this monitoring is done through all phases of the process in order to generate a greater number of qualified leads.

Advantages of Inbound Marketing

Now, since we remember what Inbound Marketing is, everything sounds very good, right? But then, and in addition to what we have already seen, what other specific advantages can this process offer you? Here are its main 4 benefits:


 1: A different and better way to sell

The first advantage of Inbound Marketing may be the most important: giving us a new and better way to sell, as it will help us to:

  • Arrive at the right time in the purchase process. And the best, with the ideal information for each stage, boosting conversions.
  • Deliver content of different value and in accordance with each Buyer Person. Approaching the right way by offering you exactly what you are looking for at all times.
  • Greater effectiveness in cultivating leads and conversion rates.


Inbound Marketing

2: Asset generation

On the other hand, by understanding what Inbound Marketing is and, most importantly, applying it, we will see that a series of assets will be generated whose utility and return on investment is magnificent, including:

  • Scope: Giving us the possibility of reaching a wider audience and creating a community around the brand.
  • Content: Which can position the company as an expert in its sector, which can later be marketed and optimized to boost organic traffic.
  • Branding: Improving the image of the brand and expanding its recognition, since the interactions and advertising impacts resulted to a great extent.
  • Creation of a channel for capturing records independent of the means of payment, increasing visibility in search engines and their traffic.
  • Improvement in data collection by generating own databases and with qualified records.

So, in general, we will see a greater and better reach that, at the same time, increases the visibility and, of course, the value of the company or brand.

3: Substantial improvements for and with your audience

And, from everything we saw, Inbound Marketing, clearly also, will improve many elements for and with your audience, and among them you will be able to see:

  • Production and meeting of content aligned to the Buying Cycle, being able to find the person at the right time.
  • Reproduction of content, because being of quality, users will share it on their social networks.
  • Generation of quality traffic and leads, according to, for example, News Cred Magazine. “Businesses that have active blogs generate 67% more leads.”
  • Increased trust and credibility.

And even a better and easier insertion of Marketing Automation, which allows us to achieve real-time conversions, multi-channel management and integration with CRMs.

4: Better metrics

Finally, Inbound Marketing will give you, specifically, better metrics:

  • Increase Marketing Qualified Contacts (MQL), multiplying them by 7.3 in one year and by 9.8 in 2 years.
  • Increase leads, multiplying them by 3.8 in one year and by 14.7 in 2 years.
  • Increase the visits received by the website, multiplying them by 4.7 in the first year and by 24.3 in 2 years. •

Being effective in companies of any sector, since its nature is the same regardless of its type.