Tips and recommendations to keep your brand manual effective

Tips and recommendations to keep your brand manual effective   Developing a brand manual is a very big effort for a company. It is the product of very arduous thought processes on the part of almost all the people who work to build a brand. A brand manual is, finally, about defining the personality that we will show to the world. How we want to be perceived. However, everything…

How you should use your brand in different channels

How you should use your brand in different channels   To show your company's identity to your customers, you must know how to adapt your brand in different channels. All the spaces in which you interact with them require special attention. This is accomplished with a document called a brand manual that describes the visual and messaging elements that represent a company's brand.…

Tips to make the best social media campaigns

We always aspire to have the best Social Media campaigns. Each venture, each effort to penetrate a new market or present an innovation in your services requires that your company immerse yourself in the sometimes chaotic world of Social Networks. Many times the presence online and in networks can be frustrating and perhaps it is because they have not had the correct approach, perhaps…

Secrets to having a successful social media campaign

Secrets to having a successful social media campaign There is nothing simple about launching a successful Social Media campaign, there are many techniques and tools that you must master to enter the intricate world of a campaign. It is not convenient to waste an effort, and an investment, sending the wrong messages to your potential customers. Or even, you can send the correct messages in a…

5 elements to take into account when creating a brand manual

5 elements to take into account when creating a brand manual When undertaking the creation of a brand manual, you should know that it is the instrument that your company will use to help you communicate and create a relationship with your customers. When preparing this document, you will have to consider many things at a graphic level and in all aspects that involve communication, whether…

Why should you have a brand manual before starting your business?

Why should you have a brand manual before starting your business? Having a brand manual before starting your business is important because it will help you define how you want your brands and products to be perceived, both within the company by your employees and collaborators, and externally by your customers. Generate identity and establish from the beginning what you want to communicate…

How to know if your Digital Marketing agency is good

How to know if your Digital Marketing agency is good Hiring a Digital Marketing agency is a good strategy to get closer to your clients so that they know your services and know that your company is the best option to satisfy their needs. However, it is a great decision because you must be sure that the chosen agency is the right one for your company, likewise, you must be equally satisfied…