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Executive Summary
A web platform that turns the legal process of registering trademarks and works in Mexico into an intuitive, AI-assisted experience — the first to integrate IMPI and INDAUTOR into a single digital flow.
The Challenge
PDLC had been trying for over two years to launch a platform that would make intellectual property registration easier. The main obstacle was the Nice International Classification: more than 45,000 products and services that left users lost when trying to register their brand. The previous system failed to solve this or to communicate the process clearly, creating frustration for both users and the PDLC team.
The Solution
Play.Interactive approached the project from user experience to technology. We designed visual navigation with guided steps and clear language. We built a specialized AI chat trained to help identify the correct Nice class, an intelligent dynamic search that automatically assigns products and services to their class, and an interactive price calculator with real-time costs. We complemented the platform with 2D animation videos and professional voice-over to simplify legal concepts. The infrastructure was built on Laravel with direct integration to IMPI and INDAUTOR.
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