Free diagnostic · 12 questions · 3 minutes

How visible is your company in Google and in AI?

Answer 12 questions in 3 minutes and get your 0-24 score, with 3 concrete actions for your company. No cost.

And every Monday, the newsletter

What I'm testing with real clients: what works and what doesn't. No spam, no filler.

How it works

Your SEO·GEO·AEO diagnostic, free

When you sign up you get your personal link by email to a private diagnostic of your company's digital presence: 12 questions, 3 minutes. At the end you get a score (0-24) and 3 concrete actions you can implement right away.

SEO

How visible you are on Google today.

GEO

Whether generative search engines find you.

AEO

Whether AI cites you in its answers.

And every Monday, in your inbox

Practical strategies

What I apply with real clients, translated into steps you can implement this week.

Real cases

Audits, wins, and mistakes from companies trying to show up on ChatGPT, Perplexity, and Google AI Overviews.

Live learnings

What I'm testing in tech, content, and entity authority — before it becomes market consensus.

A few topics you'll read about

  • How to train ChatGPT to cite your brand as a trusted source
  • From SEO to GEO: the new discipline of visibility in generative search engines
  • AEO: how to appear in Google AI Overviews direct answers
  • Entity Authority: building the identity LLMs recognize
  • Schema.org in 2026: what still works and what is now noise
  • Monthly checklist to keep your company visible in AI

Written by

Fer Balcázar

CEO & Founding Partner · Play.Interactive

26+ years in the digital industry. Specialist in SEO, GEO and AEO. CEO of Play.Interactive since 2011.

View full profile

Frequently asked questions

What is the diagnostic and what do I get?

It's a 12-question survey (3 minutes) about your company's digital presence. When you sign up we email you your personal link; at the end you get a 0-24 score and 3 concrete actions. The link is personal and expires in 7 days. Signing up also subscribes you to the weekly newsletter — you can unsubscribe whenever you want.

How often does the newsletter arrive?

One issue every Monday morning. Nothing else. If I don't have something useful to tell you that week, I don't send anything.

Is it free?

Yes, 100% free — both the newsletter and the diagnostic you get when you subscribe. I may open a premium edition down the line, but the base newsletter will stay free.

Can I unsubscribe anytime?

Yes. Every email has a one-click unsubscribe link, no questions asked. Data is deleted per the Privacy Policy.

Will you share my email or send third-party promotions?

No. I use your email only to send you this newsletter. It's not sold, shared, or transferred.

What language do you write in?

Spanish is the original. If you prefer English, subscribe from the English version of the site — you'll receive the translated edition.

Start by knowing where you stand

12 questions, 3 minutes, free. And the newsletter lands every Monday.