Weekly newsletter · Free

Every Monday, a reflection on positioning your company in the AI era

Practical strategies, real cases, personal takes, and what I'm learning week by week about SEO, GEO and AEO. No spam, no filler.

When you subscribe, you instantly get your personalized SEO·GEO·AEO diagnostic — 12 questions, ~5 minutes, free.

Included when you subscribe

Your SEO·GEO·AEO diagnostic, free

As soon as you subscribe, you get an email with your personal link to a private diagnostic of your company's digital presence: 12 questions, ~5 minutes. At the end you get a score (0-24) and 3 concrete actions you can implement right away.

SEO

How visible you are on Google today.

GEO

Whether generative search engines find you.

AEO

Whether AI cites you in its answers.

What you get every week

Practical strategies

What I apply with real clients, translated into steps you can implement this week.

Real cases

Audits, wins, and mistakes from companies trying to show up on ChatGPT, Perplexity, and Google AI Overviews.

Live learnings

What I'm testing in tech, content, and entity authority — before it becomes market consensus.

A few topics you'll read about

  • How to train ChatGPT to cite your brand as a trusted source
  • From SEO to GEO: the new discipline of visibility in generative search engines
  • AEO: how to appear in Google AI Overviews direct answers
  • Entity Authority: building the identity LLMs recognize
  • Schema.org in 2026: what still works and what is now noise
  • Monthly checklist to keep your company visible in AI

Written by

Fer Balcázar

CEO & Founding Partner · Play.Interactive

26+ years in the digital industry. Specialist in SEO, GEO and AEO. CEO of Play.Interactive since 2011.

View full profile

Frequently asked questions

What is the diagnostic I receive when I subscribe?

It's a benefit included in your subscription (not an error): when you sign up we email you a personal link to an SEO·GEO·AEO diagnostic. It's 12 questions (~5 minutes) and at the end you get a score and 3 concrete actions. The link is personal and expires in 7 days.

How often does the newsletter arrive?

One issue every Monday morning. Nothing else. If I don't have something useful to tell you that week, I don't send anything.

Is it free?

Yes, 100% free — both the newsletter and the diagnostic you get when you subscribe. I may open a premium edition down the line, but the base newsletter will stay free.

Can I unsubscribe anytime?

Yes. Every email has a one-click unsubscribe link, no questions asked. Data is deleted per the Privacy Policy.

Will you share my email or send third-party promotions?

No. I use your email only to send you this newsletter. It's not sold, shared, or transferred.

What language do you write in?

Spanish is the original. If you prefer English, subscribe from the English version of the site — you'll receive the translated edition.

Start next Monday with an edge

Join today and receive the first issue on Monday, May 4th.