Weekly newsletter · Free
Every Monday, a reflection on positioning your company in the AI era
Practical strategies, real cases, personal takes, and what I'm learning week by week about SEO, GEO and AEO. No spam, no filler.
What you get every week
Practical strategies
What I apply with real clients, translated into steps you can implement this week.
Real cases
Audits, wins, and mistakes from companies trying to show up on ChatGPT, Perplexity, and Google AI Overviews.
Live learnings
What I'm testing in tech, content, and entity authority — before it becomes market consensus.
A few topics you'll read about
- How to train ChatGPT to cite your brand as a trusted source
- From SEO to GEO: the new discipline of visibility in generative search engines
- AEO: how to appear in Google AI Overviews direct answers
- Entity Authority: building the identity LLMs recognize
- Schema.org in 2026: what still works and what is now noise
- Monthly checklist to keep your company visible in AI
Written by
Fer Balcázar
CEO & Founding Partner · Play.Interactive
26+ years in the digital industry. Specialist in SEO, GEO and AEO. CEO of Play.Interactive since 2011.
View full profileFrequently asked questions
How often does the newsletter arrive?
One issue every Monday morning. Nothing else. If I don't have something useful to tell you that week, I don't send anything.
Is it free?
Yes, 100% free. I may open a premium edition down the line, but the base newsletter will stay free.
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Yes. Every email has a one-click unsubscribe link, no questions asked. Data is deleted per the Privacy Policy.
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No. I use your email only to send you this newsletter. It's not sold, shared, or transferred.
What language do you write in?
Spanish is the original. If you prefer English, subscribe from the English version of the site — you'll receive the translated edition.
Start next Monday with an edge
Join today and receive the first issue on Monday, May 4th.