Corporate Website Redesign
Your company evolved; your website is still telling the story from five years ago. We redesign corporate sites with strategy, premium design and modern engineering — without sacrificing the rankings you already built.
A corporate website redesign is the strategic renewal of a company site that already has traffic, history and rankings: design, architecture and performance are modernized while URLs and accumulated SEO are preserved. At Play.Interactive we execute it with a prior audit, strategic 301 redirects and post-launch ranking verification.
The Challenge
Your site no longer represents you — and touching it feels risky.
The design looks dated, marketing depends on developers to change a comma, the site gets visits but generates no opportunities. And there's a legitimate fear: losing hard-earned rankings in the redesign. So nobody touches it — and every month that passes, the site charges your brand credibility.
Our Solution
Redesign without loss: strategy, design and engineering.
We audit what works today —content that ranks, URLs with history, conversion data— and protect it. On that foundation we build a modern, fast, opportunity-driven site, with strategic 301 redirects and ranking monitoring before, during and after launch.
The value we add
Prior SEO and content audit
Before moving a single URL we map which pages rank, which content drives traffic and what should be preserved, redirected or retired. The redesign starts with data, not hunches.
Design that reflects your company today
Message, identity and visual hierarchy aligned with what your company is now — not what it was when the previous site launched.
Performance in a different league
Modern architecture with sub-second load times and green Core Web Vitals: speed Google measures and your visitors feel.
Conversion as a goal, not an afterthought
CTAs, forms and navigation paths designed to turn the traffic you already have into measurable business opportunities.
Our Process
A precise machine for turning ideas into reality.
Shaping
We define requirements, frame the problem and design the initial architecture and UX.
Building
We build the product in agile iterations, with constant reviews and flawless code.
Shipping
We deploy to production, ensuring server configuration and technical stability.
Improvement
Preventive maintenance, usage data analysis and continuous optimization of the solution.
Frequently Asked Questions
Yes, with the right method. Before touching anything we audit which pages rank and which URLs carry history; during the redesign we preserve valuable URLs and map strategic 301 redirects for everything that changes; and after launch we monitor rankings to correct any variation in time. It's the same process we apply to our own projects.
The clearest signals: the design looks dated next to your competitors, the site gets traffic but generates no opportunities, the content no longer reflects what your company does today, every small change depends on an external vendor, or the site is slow on mobile. If you recognize two or more, the redesign is already an overdue conversation.
A typical corporate site is redesigned in agile cycles with a functional MVP in 6 to 8 weeks. Sites with heavy content or complex integrations are planned in phases with incremental deliveries, keeping the current site online until the switch.
At Play.Interactive the minimum ticket for a website or web system is USD $5,000. The final price depends on the volume of content to migrate, the number of templates and views, the integrations and the SEO requirements. After the initial brief we deliver a detailed quote broken down by phase.
It gets audited, not discarded. Content that ranks is preserved and improved; obsolete content is redirected to the closest current page. The new site inherits the authority of the old one instead of starting from zero.
It depends on the diagnosis. We can modernize within your current CMS —including WordPress with a custom theme— or migrate to a modern architecture if your platform is the bottleneck. The decision is made with performance and maintenance-cost data, not fashion.
Does your site no longer represent you?
Request a review of your current site: we'll tell you what to keep, what to improve and what to let go.