Serta Intelligence Partner
Executive Summary
A market intelligence agency with 35+ years of experience, international certifications and clients like Walmart, Liverpool and Amazon — with a digital presence that needed to communicate that leadership. We built the site Serta needed to project their expertise and connect with their audiences.
The Challenge
Serta came to Play.Interactive with two clear needs. First: modernize their digital communication. Despite decades of experience, ISO certifications and a top-tier client portfolio, their online presence didn't convey that solidity or accompany their other channels — newsletter, YouTube and social media. Second: their previous site had gone out of service as a result of accumulated technical updates that made recovery impossible. It was the ideal moment to build from scratch, with a solid foundation and a clear communication strategy.
The Solution
We designed and developed a site that positions Serta as the strategic partner they are: a reliable reference in market intelligence for companies that make data-driven decisions. The design reflects the brand's authority and seriousness without losing warmth, and the content architecture makes their products and methodologies easy to understand. We implemented a technical and content SEO strategy that generated a steady flow of qualified organic traffic. Today the site acts as the central hub of Serta's communication, giving direction and coherence to all their digital channels.
Project Gallery
Technologies & Tools
At SERTA, Play.Interactive has consistently exceeded our expectations in digital design and development. Their team demonstrated impeccable professionalism and, above all, remarkable proactivity. They act as real strategic partners, anticipating challenges and proposing effective solutions. Their great taste and technical know-how make sure the final product is not only functional but also attractive and modern. We recommend Play.Interactive without hesitation. They are an essential digital partner who delivers high-quality results in a smooth and rewarding way.
— Óscar Balcázar
CEO, SERTA
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