Practical guides and analysis on search engine positioning, artificial intelligence and web development. Written for marketing directors and business owners.
Sundar Pichai just confirmed Google AI Mode already has a billion monthly users and AI Overviews two and a half billion. The way people search changed, and if your company is only optimized for the ten blue links, you're optimizing for a map that's shrinking.
Ranking well on Google doesn't mean you'll show up on ChatGPT. They're two separate games, and more and more people now ask the AI first. If you do nothing about it, you'll fall behind your competition without noticing.
The question every marketing director should ask today: when someone asks ChatGPT or Perplexity for a company like mine in Mexico, do I show up? We explain how to check and what to do if the answer is no.
There's a fundamental difference between a company that has a website and a company that exists as an entity for Google and AI models. Entity Authority decides whether search engines and LLMs recognize you as a trusted source.
90% of SEO agencies in Mexico still work with 2019 methodologies. They're optimizing for a Google that no longer exists. Meanwhile, your competition shows up in ChatGPT and Perplexity, and you don't. Here's what to ask.
The SEO you learned five years ago is still relevant, but it's only part of the ecosystem. GEO and AEO determine whether your company appears in AI answers and featured snippets. We explain the differences and how to integrate them.
ChatGPT has over 100 million active users. Perplexity answers millions of questions a day. When someone asks these tools for the best digital agency in Mexico, does your company show up?