Practical guides and analysis on search engine positioning, artificial intelligence and web development. Written for marketing directors and business owners.
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The essentials for showing up on Google and in AI, and for knowing what it costs to build it right. Guides we keep up to date.
For AI to recommend your company you need four things: a site crawlers can read, a clear identity, content that answers buying questions and sources that back you up. The full map, step by step, no hype.
Three free methods to find out today whether ChatGPT, Perplexity, Gemini and Google recommend your company, how to log the results and what they mean. And why searching your own name tells you nothing.
SEO is showing up on Google; AEO is being the direct answer; GEO is getting ChatGPT and Perplexity to recommend you. Jargon-free definitions, a comparison table and how to decide where to start.
If your ranking holds but your traffic drops, Google is most likely answering before the click. What the data says, how to rule out other causes, and what to do, in order.
Real prices for a corporate website built by a team in Mexico: where each project type starts, what drives the cost, the expenses that aren’t in the quote and the red flags in a proposal that’s too cheap.
Where a client portal, a process automation or a custom ERP-style system starts, what determines the price, when you shouldn’t build it, and a real case with numbers.
There's a file on your website that tells ChatGPT, Perplexity, and Claude whether they can read it or not. Almost no one checks it. And most of the time, someone else closed it years ago.
The sitemap has existed for over 20 years and almost nobody checks it. Now AI crawlers are using it to discover your content. If yours has broken URLs, you've already lost that first impression.
It's showing up everywhere: llms.txt. Everyone will tell you it's essential. Here's what it actually is, what it really does, and why your site's biggest problem is probably something else entirely.
I've spent weeks telling you what AEON42 does. Today I'm telling you what it doesn't do, who it's not for, and why I'd rather you close this now than waste your time later.
Google has been hunting for something AI can't manufacture: real experience, honest opinion, the kind of detail only someone who actually lived it can write. They call it Hidden Gems, and it scores far above generic content.
SEM rents visibility. SEO builds it. They work differently, cost differently, last differently. And choosing only SEM for years always ends up in the same sentence: "I spend more every year to keep the same results". Here's the honest difference.
The first SEO results show up around three months in. That sounds like a lot when you're in a hurry, but those three months are going to pass whether you start or not. The real question is whether three months from now you'll be where you are today or somewhere better.
Entity authority is the degree to which Google and AI models recognize your brand as a unique, legitimate and expert entity in its field. Here's the full definition, how it differs from domain authority, and a 90-day plan to build it in 2026.
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