Exponest

Mexico hosts around 1,000 trade shows and expos a year, yet the information lives scattered: venue PDFs, organizer sites that vanish after the event, and incomplete data everywhere. A company that wants to exhibit has nowhere to compare dates, venues, and assembly regulations; a booth builder depends on word of mouth to find clients. Nobody had built the complete directory — and without a directory there is no organized market.

We designed and developed Exponest from scratch as a Play.Interactive product. The foundation is an SEO-first directory built in Astro: over 150 documented trade shows with dates, venues, sectors, and assembly regulations, with programmatic architecture by city, sector, and venue — and a monthly pipeline that keeps it growing. On top of the directory runs the marketplace: separate accounts for exhibitors and providers, quote requests without registration, reusable briefs, messaging with file attachments, and public profiles with reviews. All optimized for SEO, GEO, and AEO. The most eloquent result arrived on its own: less than a month after launch, ChatGPT was already recommending Exponest — and those visits turned into accounts and sales.