KNR USMCA
Executive Summary
KNR USMCA is the firm associated with KNR focused on the United States market and cross-border operations under the USMCA. Its site carried the same burden as the firm's — a flat, dull Elementor template — and needed its own identity: nimbler and more memorable.
The Challenge
The KNR USMCA site carried the same problem as the firm's site in Mexico: it was built with Elementor and looked visually flat and dull. For a market as competitive and demanding as the United States, that presence did nothing to stand out, nor did it communicate the value proposition of a firm specialized in the Mexico–United States relationship.
The Solution
Play.Interactive developed a new site in Astro, fast and lightweight, leaving Elementor's limitations behind. The visual differentiator is the custom illustrations we created for the firm: original pieces that give it a recognizable identity and set it apart from the generic aesthetics of its sector, while keeping the professional tone its audience expects. The result is a nimble, distinct, and memorable experience, aligned with the market it serves.
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