TechTalk

Getac, a global rugged-computing manufacturer headquartered in Taiwan, needed an agency capable of producing high-level content for Latin America and creating the identity of an event that would reflect their international technology standard. The challenge was twofold: create an event brand from scratch and build the full visual and technological platform for the launch of the first TechTalk, held in Italy, coordinating teams on different continents.

Play.Interactive handled the full creative and technical process from Mexico. We created the name TechTalk, the core statement and the complete visual identity of the event, inspired by the idea of 'conversations that move technology forward.' We developed the web platform with Node and Tailwind, optimized for high performance and fluid animations. We produced 3D animations for the site and event materials in Getac's visual style, created promotional videos and motion graphics for event screens, and implemented an access management system with invitations and unique codes per attendee. All coordinated remotely with teams in Taiwan and Europe.